Manage listings on Amazon Vendor Central and Seller Central account daily, including setting up new listings, modifying listings, and optimizing listings according to the company’s marketing strategies.

• Maintain product data and brand integrity throughout the entire Amazon catalog.
• Monitor and analyze performance, rankings ratings, and customer reviews and make recommendations to enhance rankings and performance to drive sales.
• Analyze performance data and optimize campaigns to ensure they are continuously bringing quality traffic.
• Analyze, execute, and optimize a keyword research strategy that identifies the most effective and targeted key phrases to drive traffic.
• Perform detailed competitive analysis (SEO) with the intent to provide insights on potential new sources of traffic, closing any keyword gaps.
• Understand and implement SEO best practices.
• Use appropriate Amazon follow-up tools to drive reviews and customer engagement.